In many ways, Puma is learning from the failures of its own past. "I know that has been the motivator for a lot of the basketball business for the last 30 years, but we're trying to do things differently." "The signature model concept, that construct is a little broken, and it needs to be challenged a little bit," said Adam Petrick, Puma's global director of brand and marketing. However, Puma took a different approach when pitching its roster of endorsers. The basketball sneaker industry has become dominated by signature sneakers, with nearly 70 percent of the NBA wearing shoes branded by a group of just 15 players this past season. It's all part of a plan to revive the Puma Basketball brand, a plan that has been in motion for the past 16 months. The upcoming marketing campaigns, input on future product, quirky social media visibility and, yes, access to "The Puma Jet" - the brand's new private plane for athletes - became key factors in appealing to players. I've played in their circuits and stuff like that, but now it's a business," Ayton told Bleacher Report. Puma - which landed four of the top 15 picks in this year's draft, including top picks Deandre Ayton and Marvin Bagley III - is offering the chance for players to immediately be the face of a brand, rather than waiting their turn at larger companies. World of Woj: Latest news | Transactions.
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Lowe: Winners and losers | Rating the deals.Here's the latest on another thrilling summer in the NBA: The declaration from the Boston Celtics guard was quickly worked up into a graphic on the official Instagram account for Puma Basketball, perfectly encapsulating the splash the company is trying to make as it re-enters the NBA market for the first time in 20 seasons.
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Terry Rozier had a simple message for the basketball and sneaker worlds last week.